Burger King and the CoffeeToGo business

Burger King und CoffeeToGo

The fast food chain Burger King now seems to want to steal the coffee drinkers from its fiercest competitor McDonalds. Not with a copied McCafe concept – but at least with freshly ground coffee in a CoffeeToGo mug.

And in order to fix as many coffee junkies as possible to their goods right away, there is a mug of coffee, white coffee or cappuccino made from uncut 100% Arabica at a trial price of just 50 cents per mug. Whether the coffee also provides the taste buds what their spot promises, everyone has to test for themselves …

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